Store Code: Digital and eComm (2761084)
$ads={1}
At Food Lion, Associates are the most important assets to our organization. We want associates to have meaningful careers full of variety and challenges. Each associate contributes to the overall success of Food Lion, and in return, we strive to provide all associates with a fulfilling work experience and reward performance and commitment. We are committed to the professional development of our associates through on-the-job learning opportunities and training.
Position Summary
Responsible for establishing long-lasting, value-creating relationships with customers through Food Lion.com and the Mobile App. Creates and executes web and mobile plans that deliver on the overall Brand objectives and individual "initiatives" goals. Stays informed about new web & mobile app trends, tactics & strategies. Responsible for developing the content strategy for all executions and is the key liaison with the creative partners to deliver on the content. Serves as the expert and primary resource for web and app best practices.
Principle Duties and Responsibilities
- Responsible for the strategy and content for Web and mobile applications to include recipes, blogs, influencer marketing campaigns, department pages, promotion/campaign pages, weekly flyer & digital inserts.
- Create and maintain web and mobile content calendar.
- Delivers content that’s informative, engaging and relevant
- Collaborate cross-functionally to understand thematic and banner plans and responsible to bring those to life on the web and mobile app to insure consistence across channels.
- Manage and approve creative development to insure work is on strategy.
- Manage all third party engagement partners.
- Work with RBS to analyze web and mobile engagement and make appropriate updates to future programs based on results.
Basic Qualifications
- 7+ years of experience in planning, coordination, or project management
- Have a minimum of 3 years of related experience
- Have a bachelor’s degree in a related field
- Ability to manage company CMS, working with developers and editors to ensure it is meeting the needs of your organization
- Experience conducting content audits to identify gaps and redundancies in the site content
- Understanding of creating and implementing content schedules
- produce maps and visualizations of the site to help staff understand the structure and function of the website
- Be highly organized, detail-oriented and be able to work on multiple projects at once
- Possess excellent writing and verbal skill
- Be a team player as well as be able to work independently
- Be E-commerce savvy and a problem solver
- Strong understanding of metadata, content tagging, and deployment, as well as content usage within a Content Management System
- developing solutions and implementing web quality controls
- Experience with Adobe Creative Cloud products required; specifically, InDesign and Photoshop.
Food Lion provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions) national origin, age, disability, sexual orientation, veteran status, gender identity or gender expression or any other characteristic protected by law.
If you have a disability and require assistance in the application process, please contact our Recruiting Department at recruiting@foodlion.com
Job Requisition: 320653_external_USA-NC-Salisbury
Apply Now
